Today, the World Cyber Games has announced 2 new partnership deals involving both Samsung and Falcon. The Samsung partnership is centered around their Digital Camera division, while the Falcon deal is for their console and pc cleaning products. The Samsung partnership will now make their digital cameras the official digital cameras of the WCG 2007 tournaments. While on the other hand the Falcon deal welcomes back the company to the WCG, making Falcon's Cleaning Products the premier cleaning products at WCG for the next 3 years.
WCG Partnership Announcement:
NEW YORK, NY, June 13, 2007 -- The World Cyber Games (WCG), the recognized blue chip leader of international video game competitions, today announced high-profile sponsorship agreements with leading brands in the, Digital Camera and Electronic Cleaning Supplies industries -- Samsung Digital Camera and Falcon Safety Products’ Dust-Off. The announcement was made by Michael Arzt, senior vice president and general manager of International Cyber Marketing (ICM) USA, organizer of the WCG.
Through the partnership, Samsung Digital Camera becomes the official digital camera of the WCG 2007 tournaments. Samsung Digital Camera will receive product visibility at the WCG 2007 Korean National Final, WCG USA 2007 Championship and WCG 2007 Grand Final. Additionally, Korean consumers can enter into a promotion for the opportunity to become a guest photographer using Samsung Digital Cameras at the WCG 2007 Grand Final.
The WCG welcomes back Official Partner Falcon Safety Products, the makers of Dust-Off, for an additional 3 year deal as the official PC and Console cleaning product of the WCG. The World Cyber Games will give Dust-Off strategic product placement throughout gaming stations at the WCG USA National Championship and WCG European Championship events, as well as at the WCG Grand Final. In addition to product placement, the partnership also provides giveaways of Dust-Off products in the WCG Grand Final tournament and festival areas.
“We are pleased to have these top brands in our ever-growing family of incredible partners,” said Hyoung-Seok Kim, CEO of ICM, the global organizer of the WCG. “Samsung Digital Camera and Dust-Off will have a one-of-a-kind forum to showcase their amazing products to a global audience of elite e-Sports competitors and fans.”
With well over one million players from more than 70 countries, the World Cyber Games is widely regarded as the gaming world’s premier e-Sports tournament and cultural festival. Featuring online and offline events held throughout the world, the year-long series attracted more than 1.3 million competitors world-wide in 2006. The 2006 WCG Grand Final in Monza, Italy broke new ground as more than 24 million people tuned in to watch the competition unfold in real-time, marking the first-ever global, live satellite broadcast of an e-Sports event.
For more information on World Cyber Games, sponsorship opportunities or to register for the 2007 World Cyber Games regional tournaments, visit www.worldcybergames.com
Source: WorldCyberGames.com
